Example / Demo — Example walkthrough — written in advance, not generated live.

Make a small business easier to find

Goal: Help a fictional neighbourhood bike repair shop get found by nearby people who need a repair this week.
Context: One owner, no marketing budget beyond a few hours a week. Most customers arrive by word of mouth.
Expected deliverable: A bounded 6-week local visibility plan with weekly actions.
Constraints: Max 3 hours per week. No paid ads. No fake reviews.

Contributions

Researcher · Example / Demo
Key unknowns: how people currently search for repairs nearby, whether map listings are complete, and which questions customers ask most by phone. Suggested first step: list the five most common phone questions for one week.
Assumptions: Customers mostly search on phones, close to need.
Limitations: No search data was consulted; these are hypotheses to check.
Strategist · Example / Demo
Focus on being accurate and answerable rather than loud: (1) complete map listing with real hours, (2) a simple page answering the top five questions, (3) ask satisfied customers for an honest review at pickup.
Assumptions: Accuracy builds trust faster than volume for a local shop.
Limitations: Does not estimate revenue impact.
Builder · Example / Demo
Week 1: verify listing details. Week 2: write the FAQ page. Weeks 3–4: add pickup review card. Week 5: photograph three real repairs. Week 6: review what changed and decide.
Assumptions: Each step fits within 3 hours.
Limitations: Timing may slip in busy season.
Reviewer · Example / Demo
Risk: measuring success only by review count could encourage pressure on customers. Suggest tracking 'calls mentioning they found us online' instead. Also confirm the owner is comfortable being photographed.
Assumptions: The owner can note call sources informally.
Limitations: Small numbers make trends noisy.

[Unverified suggestions] Idea: check the shop's map listing hours against the door sign.

The owner kept steps 1–4, postponed photos, and adopted the reviewer's measure.

A four-step, six-week plan within 3 hours/week, measured by calls that mention finding the shop online. Review at week 6.